Volume 1: 2004
“Introducing the Education Review of Business Communication - ERBC”................................................................................3-6Michael Netzley, Judith Clifton, Melinda Knight and James O’Rourke PDF - 105 KBCase Studies“Wyeth Pharmaceuticals: Premarin®, Prempro® and Hormone Replacement Therapy (A & B)”............................................7-26Kathryn I. C. Huang and Megan E. Vanaelstyn PDF - 235 KB VIEW ABSTRACT/ORDER“The Hewlett-Packard and Compaq Merger: A Case Study in Business Communication”...................................................27-46Kristen Bell DeTienne and Charlotte L. Hoopes PDF - 351 KB VIEW ABSTRACT/ORDERLecture Articles“Case Studies for Teaching Stylistics for Business Communication”........................................................................................47-56Ong Siow Heng PDF - 145 KB VIEW ABSTRACT/ORDER“Transforming Language into Business Influence: A Tutorial in Persuasion”............................................................................57-68Susheela A. Varghese PDF - 162 KB VIEW ABSTRACT/ORDER“Leadership Through Speeches: A Visionary Model”...............................................................................................................69-80Brian O’C. Leggett PDF - 167 KB VIEW ABSTRACT/ORDERSurveys“Annual Reports: A Tool for Businesses, Investors, and Educators”.........................................................................................81-96Geraldine E. Hynes PDF - 189 KB VIEW ABSTRACT/ORDER“Book Review”......................................................................................................................................................................97-102Judith Clifton and Daniel Díaz Fuentes PDF - 133 KB
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