“Introducing the Education Review of Business Communication - ERBC”................................................................................3-6
Michael Netzley, Judith Clifton, Melinda Knight and James O’Rourke
Case Studies
“Wyeth Pharmaceuticals: Premarin®, Prempro® and Hormone Replacement Therapy (A & B)”............................................7-26
Kathryn I. C. Huang and Megan E. Vanaelstyn
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“The Hewlett-Packard and Compaq Merger: A Case Study in Business Communication”...................................................27-46
Kristen Bell DeTienne and Charlotte L. Hoopes
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Lecture Articles
“Case Studies for Teaching Stylistics for Business Communication”........................................................................................47-56
Ong Siow Heng
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“Transforming Language into Business Influence: A Tutorial in Persuasion”............................................................................57-68
Susheela A. Varghese
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“Leadership Through Speeches: A Visionary Model”...............................................................................................................69-80
Brian O’C. Leggett
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Surveys
“Annual Reports: A Tool for Businesses, Investors, and Educators”.........................................................................................81-96
Geraldine E. Hynes
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“Book Review”......................................................................................................................................................................97-102
Judith Clifton and Daniel Díaz Fuentes
