Mind Matters: A Neurofeedback Business Ethics Case Study
Andrei Duta, Thomas Setliff, and Chris Boger
Pepperdine University School of Law, USA
Volume 8: 2011, pp. 255-264: ABSTRACT
The "Mind Matters" case study presents an opportunity for students in a wide range of courses such as business ethics, organizational behavior, leadership, marketing, and strategy to recognize and contemplate the difficult planning, the ethical challenges, and the high level of creativity necessary in many business decisions when bringing a new product or service to market. Also, this case study encourages its readers to formulate solutions and provide answers for complex problems fraught with ethical dilemmas.