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Rise and Fall of BYJU’S! A Plea for Insolvency by a Global Ed-tech Giant
Sumit Saha and Supriya Singh
Unitedworld Institute of Management - Karnavati University, India
Volume 18: 2025, pp. 121-130; ABSTRACT
The rapid growth, aggressive expansion, and raft of acquisitions came at a great cost to
the well-being of the employees and staff at BYJU’S, a leading ed-tech business based in India. The
pace of change was so fast that it created dissatisfaction and stress, and resulted in burnout among
many employees. The lack of an effective recruitment strategy and poor integration of new recruits,
along with ineffective leadership, led to high turnover rates. Governance issues and aggressive sales
practises further deteriorated the situation. Unethical practices and failures in governance harmed
employee confidence. Frequent changes in leadership disrupted the company culture and degraded
the atmosphere in the workplace, leading to internal conflicts among management and staff. This
negative situation needed rapid attention, as it was beginning to affect all stakeholders and finances.
This case study is suitable for Year 2 undergraduate management students in OB and HRM courses.
Keywords: recruitment, work culture, employee well-being, bankruptcy.
