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Managing Change or Managing Impressions: Social Responsibility, Washing, and Ethics at Nestlé
Terri D. Richard
University of Louisiana at Lafayette, USA
Brittany E. Owens
Louisiana State University, USA
Keith Credo
University of Louisiana at Lafayette, USA
Volume 18: 2025, pp. 47-60; ABSTRACT
Organizational sustainability and ethics research has explored the influence of both corporate social responsibility (CSR) and “washing” (greenwashing or social washing) on stakeholders. However, specific impacts on employees remain understudied. Examination of employee experiences of organizational CSR or washing behaviors reveals that responses may be complex. The case of Nestlé’s past and recent patterns of corporate social irresponsibility (CSIR), resultant CSR initiatives, and “washing” behaviors supply an opportunity for students to consider the potential future outcomes of these efforts and associated impacts on employees. A teaching note inviting students to consider the broader topics of CSR, washing, and potential employee impacts from the perspective of management or employees integrates this case into discussions of broader organization-employee relationships.
Keywords: corporate social responsibility, corporate social irresponsibility, CSI, CSIR, CSR, greenwashing, washing, ethics, employee perception.

The Americas + Rest of World
Minimum Order Value
6 copies:
Minimum Order Value
6 copies:
Minimum Order Value
6 copies:
ARTICLE REF.: JOBE18-0CS4