Benihana: A New Look at an Old Classic
Ricardo Ernst and Glen M. Schmidt
Georgetown University, USA
Volume 1 Issue 1: 2005, pp. 5-28; ABSTRACT
This short case heavily references the “old classic” HBS case on Benihana, and is intended to be used in conjunction with a simulation that helps students gain insight into how Benihana achieved its profitability. The simulation helps bring out many key operational issues, such as how variability in demand and in processing can negatively impact profitability. The case analysis goes on to show how Benihana reduces variability, and illustrates concepts such as the product-process spectrum, the impact of a bottleneck, and the advantage of simultaneous product and process engineering.
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