Armour Plastics Company: A Case in Operations Management
Danilo Erwin A. Raya
University of the Philippines, Philippines
Volume 5: 2011, pp. 135-154; ABSTRACT
Armour Plastics Company is a family-owned corporation that manufactures small-size plastic bottles in the Philippines. It began being professionally managed only about two years ago. "Cat" Avellana, an engineer with graduate training in business, had been successful in turning the company around but now wanted his subordinate managers to take on even greater roles themselves in managing the firm. He thought the key to the success of this initiative was their reorientation from functional management to process management. Cat himself was trained on strategic operations thinking – structuring his management approach around key operations issues categorized as having either strategic, operational, or tactical impact especially on productivity. Recent exposure to process management, however, has Cat convinced that Armour is ready for the next phase. This case is envisioned as serving as an end-of-term case in an undergraduate course or as an introductory case at the graduate level.