Online Learning in Business Schools: Challenges, Opportunities, and Strategies for Success
Muntakim M. Choudhury and Barry Palatnik
School of Business, Stockton University, USA
Volume 20: 2025, pp. 255-284; ABSTRACT
The rise of online learning in business schools has transformed higher education
worldwide by overcoming various barriers and providing flexibility for students. This shift was
significantly accelerated by the COVID-19 pandemic, which prompted institutions across the globe
to rapidly adopt online platforms to ensure educational continuity. This paper explores the factors
driving business school students’ preference for online learning and gathers their perspectives on
strategies to enhance its appeal and accessibility. Understanding students’ preferences for online
learning will help design experiences that meet diverse needs, while exploring ways to enhance
engagement will handle the challenge of maintaining motivation in remote settings. Based on an
online survey of undergraduate business students, the study provides insights into key drivers of
online learning engagement and offers globally relevant recommendations for the continuous
enhancement of digital education in business schools, ensuring its effectiveness and sustainability
in the evolving landscape of higher education worldwide.
Keywords: global business school education, online learning, convenience, online modality
strategies, online education.
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