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Minerva Foods and the Russian Meat Market: Strategies in the Face of New Challenges
Eduardo Russo
Rio Grande College of Business at Sul Ross State University, USA
Clarice Secches Kogut
IAG Business School, Pontifical Catholic University of Rio de Janeiro, Brazil
Bernardo Frossard Silva-Rêgo
Ayfa Universidade UNIGRANRIO, Brazil
Volume 20: 2025, pp. 633-648; ABSTRACT
Following Russia’s 2022 invasion of Ukraine, Minerva Foods, a leading South American meat exporter with 20% of global exports flowing to Russia, faced a critical strategic dilemma. Escalating sanctions and disrupted logistics threatened operations established since 2001, while reputational pressures from Western markets intensified. This teaching case examines strategic decision-making under geopolitical uncertainty, focusing on how multinational corporations navigate complex international risks when operating in sanctioned markets. The case puts students in the role of Miguel Santos, the company director who must choose among four strategies: maintaining presence, gradual withdrawal, full disengagement, or aggressive expansion to capture market share from exiting competitors, with each option presenting distinct financial, operational, and reputational trade-offs. The case is designed for undergraduate and graduate business students in strategy, international business, and supply chain management.
Keywords: international business, economic sanctions, uncertainties, geopolitics, russia-ukraine war.
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