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Zomato Blinkit Acquisition: A New Era of Quick Commerce Delivery
Sumit Saha and Supriya Singh
Unitedworld Institute of Management - Karnavati University, India
Kunal Joshi
PSR IT Services Pvt Ltd., Bangalore, India
Volume 20: 2025, pp. 717-728; ABSTRACT
On June 24, 2022, Zomato, a leading Indian food delivery platform, announced the acquisition of Blinkit (formerly Grofers) for $520 million in equity. This deal followed Zomato’s earlier $100 million investment in Blinkit in March 2022, giving it a 10% stake. Blinkit’s major shareholders—SoftBank, Tiger Global, BCCL, and DAOL—received substantial allocations of Zomato shares under the agreement. Founded in 2013, Blinkit evolved from a grocery delivery startup to a quick commerce player, emphasising 10-minute deliveries. Despite Blinkit’s sluggish financial performance, Zomato saw strategic value in acquiring the company, leveraging its existing hyperlocal delivery network to strengthen its presence in the fast-growing quick commerce segment. The longstanding relationship between the founders—Deepinder Goyal (Zomato) and Albinder Dhindsa (Blinkit), both IIT-Delhi alumni—would potentially play a pivotal role in the merger. This case raises an important strategic question: Should companies acquire struggling firms for long-term competitive advantage, even at short-term financial risk? This case study is suitable for 2nd year undergraduate management students.
Keywords: acquisition, quick commerce delivery, India, supply chain, logistics.
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