SUGOWEAR: Sole Proprietor Sourcing from China
Richard Metters
Mays Business School, Texas A&M University, USA
Volume 19: 2025, pp. 5-14; ABSTRACT
This female protagonist case has two purposes. This is a demonstration case showing the practical paths that can be
taken for an entrepreneur to source from overseas and sell on the web in the home country. Details of the supply chain
functions and costs are provided. The case also highlights a typical inventory dilemma for new products: whether to order
large batches and risk unsold inventory, or order in small batches and risk lost sales.
Keywords: female protagonist case, mini case, China, entrepreneurship, inventory.
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